
Summary Bullets:
- Communications and collaboration-as-a-service strategies should include the option of Google as well as Microsoft and Cisco. Many service providers support Microsoft Lync and increasing numbers support Office 365, but few in Europe offer Google Apps.
- For service providers, the need to add value on top of application providers (Google, Microsoft, whoever) is critical. This could mean SIP trunking, QoS on video, application performance SLAs, and even training and support; for those integrators with the IT skills customization, it could also mean workspace management and application business process integration.
Consider the inroads Microsoft has made into the communications and collaboration market in just a few years, starting from a position of strength in e-mail. Google is not there yet, but it is gaining ground, as shown by its recent large enterprise win in Spain. Continue reading “Tough Economic Times Give Google a Shot at Communications”
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