Summary Bullets:
- The MDM market is not just growing, it’s expanding
- Leading vendors had a very good year in 2011
Before talking about market growth, I should make it clear that Current Analysis does not do market sizing. (We aren’t a quant house.) That being said, we look at market numbers just like anyone else, and sometimes with a bit of amusement. A serious difficulty in trying to size the MDM market is that it is a moving target. The question is not so much what is MDM today, but rather what will it be in two or three years? If you don’t scope the market correctly then sizing it is impossible. One of the quantitative analyst firms this summer upwardly revised their MDM forecasts for 2015 from $3.9 billion to $6.6 billion. That is a huge resizing, but it makes sense in light of the expanded scope of the MDM market that the firm now anticipates. Continue reading “2011 Was a Great Year for MDM”
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