Socializing Data, Not Just People

B. Shimmin

Summary Bullets:

• Collaboration players accustomed to putting people above data can learn a thing or two from infrastructure vendors steeped in the rigors of data integration, event processing, and systems automation.
• TIBCO’s new geolocation service, tibbr GEO, successfully turns a physical location into a contextual data hub where information is socialized alongside people.

I spent most of my early years skiing in the Rocky Mountains, a fact which has apparently skewed the way I perceive the world.  This worldview, as my wife has pointed out many times, makes me drive too fast and complain about a distinct shortage of mountains in the Northeast.  It is the same for technology companies.  Early experiences inform future actions.  A vendor steeped in messaging, for example, views the collaboration business as a people-driven equation.  So, what happens when a vendor accustomed to viewing all business problems as being data-driven approaches collaboration?