- UC services are becoming increasingly feature-rich.
- Not all features are valuable enough to sway business buying decisions.
Unified communications (UC) have long held promise for service providers as an opportunity to differentiate services, add value for the customer, add revenue streams, and make their services ‘stickier,’ and in 2012, more players are building up a head of steam to drive new service elements such as video conferencing. Those already in the video conferencing game will respond by offering more features or competitive pricing. Each UC feature has a value in price for the service provider, as well as a cost in development and manufacture that they pay technology vendors. Even long-established, standard features are an ongoing cost in order to keep them interoperating with new features. There are already numerous features offered in today’s UC services, for instance: abbreviated dial plans; call hold; music on hold; caller ID presentation; call waiting; call logs; directory/contacts; call park; find-me/follow-me; click to call; dial ‘0’ for company operator; softphone; audio conferencing; distinctive ringing; do not disturb; net conferencing; direct international dialling; call forwarding; reservation-less, scheduled and assisted audio, video and telepresence conferencing; real-time utilization statistics; and many, many more as standard and optional. Continue reading “The True Value to Business Users of UC Service Features”