Wet Your Beak, or Drown Trying

A. Braunberg

Summary Bullets:

•  If a vendor can possibly tie its messaging to BYOD, it has.
• Vendors need to be careful though; the game is changing.

One of my takeaways from attending Interop a couple of weeks ago was the pervasiveness of BYOD as an addressable use case in vendor pitches.  At some point, a line from The Godfather Part II came to mind.  Neighborhood crime boss Don Fanucci tells the young godfather (played by Robert De Niro), “You should let me wet my beak a little,” by which he means he wants a piece of the action. It’s a colorful phrase, and it’s exactly the attitude of many technology companies today.