- Cloud services imply a new type of sales and support ecosystem that is still very complex and relatively unstable at the moment
- This should not put buyers off, and should be welcomed—but all customary, cautionary warnings apply
The dynamics of cloud services have caused a fair bit of healthy upheaval in the way technology and software suppliers deliver and support their goods. In fact, that would be an understatement. Beyond the obvious difference between a network-based infrastructure or a software service versus goods sold or licensed for installation on-premise, there is a fundamental shift in the go-to-market plan for suppliers that takes the notion of so-called co-opetition to an entirely different level. Continue reading “Beware the Cloud Service Provider Shell Game”
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