Business Video Has Yet to Go Viral

Jerry Caron

Summary Bullets:

• The best, most urgent technologies demand to be controlled, not driven.
• Business video can deliver enormous benefits both to change business models and to enrich collaboration, but the demand needs to be more obvious.

The use of video in business applications continues to gather momentum, and not only amongst the technology suppliers with a vested interested in promoting them. Indications are that use of room-based and desktop video solutions are increasing slowly but surely. And it’s easy to see why, as the quality, capability and—crucially—application integration are advancing in impressive fashion.