Vendors’ Open API Programs Remain a Priority for Developers

Charlotte Dunlap
Charlotte Dunlap

Summary Bullets:

  • Open API projects will continue to evolve and be top-of-mind for developers.
  • Vendors need to lock in strategic partnerships which provide developers with new external API opportunities.

An ongoing topic among developers in mobile and Web environments is how to exploit external APIs in order to build new apps and services around another company’s products, and fortunately, mobile platform vendors continue to announce intriguing new API programs.  Probably the most obvious example of a company launching an API was when mega-retailer Best Buy opened up its API to third-party developers a few years ago, allowing them to access its REST-based programming interface for product information.  Developers gained access to the company’s massive product catalog, including product descriptions, images, pricing and availability, in order to weave that information into their own applications or services.  The result was a rush of new business opportunity for Best Buy and a way for developers to enhance their Web sites or apps with rich, current content.  Another watershed open API moment occurred when the Google Maps API was launched; suddenly everyone had products based upon access to that API.  Continue reading “Vendors’ Open API Programs Remain a Priority for Developers”