Big Data and Predictive Analytics Need More People, Not More Data

Brad Shimmin

Summary Bullets:

• Machine learning, data mining, and advanced analytics coupled with big data seems poised to reshape the way we make business decisions, automating them and making them more effective.
• However, if our early work with stocks, recruitment and credit scoring are any indications, our algorithmic innovations need human oversight now more than ever.

My Google Nexus tablet knows when I should leave the house in order to keep my daily routine humming along smoothly. Using historical geolocation data, search results and email trafficit knows, for instance, where I like to dine and how long it will take me to get there at the prescribed hour on the customary day of the week.