The Big Data Challenge: Should You Sell It, or Use It?

Joel Stradling

Summary Bullets:

• Services companies need to turn to experts in data warehousing, mining and analytics to seek consultations on how big data can be manipulated.
• Service providers have fantastic opportunities to both sell big data, for example to advertisers, as well as to use it for strengthening business relations with customer-centric solutions.

There are many questions surrounding the big data phenomenon, such as can services companies (e.g., telcos) sell it and/or use it for their own purposes? The challenges include how to configure already complex billing and IT architectures to capture the information and make sense of it, as well as navigating local regulations. There are several professional software and IT integration companies, such as Amdocs and Accenture that are all vying for business from telecom operators, and other industries, to help capitalize on the big data gold mine.