
Summary Bullets:
- Privacy and increased location tracking of consumers is going to come to a head as consumer facing companies try to leverage location to enhance customer experience and drive more upsells.
- Wi-Fi based location can be a useful tool, but in an ever increasing privacy sensitive climate, too much tracking can be a bad thing.
How much privacy would you or your customers be willing to give up for enhanced customer service? That’s going to be decided in the next few years as retailers, entertainment venues, and other public places implement more services based on Wi-Fi location. Whether you install a loyalty app on your phone or not, your presence is being logged, tracked, and mined more and more. Continue reading “Leveraging Wi-Fi Location Can Creep Out Your Customers; Best Tread Lightly”
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