Why Generational Stereotyping Does Not Sell the Next Wave of Communication and Collaboration Services

Tim Banting
Tim Banting

Summary Bullets:

  • There are three generations in the workforce today; vendors need to show how solutions unite all workers to foster a collaborative environment, producing business value.
  • Communication and collaboration solutions provide the opportunity for partners to monetize new services based upon driving user adoption.

There is much talk focused on ‘the millennials’ in communication and collaboration: the next-gen workforce demanding new ways to communicate and collaborate. Many vendors are citing that this new generation is changing the way work gets done, bringing a different mindset to work, and demanding different tools to use in a modern work environment. Millennials are the socially collaborative generation, using tablets and smartphones to share opinions with friends and make more informed decisions through apps such as Facebook, Instagram, and Twitter. However, there are three generations in the workforce today: the millennials, or Generation Y (those born since the early 1980s); Generation X (since 1965); and baby boomers (since 1943). Baby boomers (the youngest of whom will turn 50 this year) are working beyond the traditional retirement age of 65. Concerns about money (given the recent economic crisis) play a significant role in explaining why so many baby boomers see themselves working longer. Baby boomers are still a substantial part of the workforce, and whether by choice or necessity, they will remain a sizable proportion of the workforce in the years ahead.

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