MMS News: New Services, Mobility Integration with Cloud/UCC; Solid Traction

Kathryn Weldon
Kathryn Weldon

Summary Bullets:

  • Current Analysis just completed its latest report updates on global managed mobility services offered by the largest Tier 1 U.S. and European operators.
  • Highlights include increased traction for ongoing initiatives; more integration of mobility, cloud and UCC services; and some new services.

Current Analysis has just completed its updates of global managed mobility services offered by the largest U.S. and European operators. While there were no major surprises, the profile updates show continuing service evolution, especially related to the coming together of mobility and other transformative services. The reports also show evidence of traction in key sectors. A sampling of new information includes:

  • AT&T disclosed that its Advanced Mobility Solutions revenues were up 170% over the last two years, with 15% growth in customers. The carrier has sold 1.6 million MDM/BYOD licenses and has sold mobile applications to more than 81,000 of its business accounts. AT&T also notes traction for AT&T Toggle within the healthcare, government and retail sectors.
  • BT has rebranded and reorganized its enterprise mobility offerings under the One Mobile portfolio, which is a sister service to its One Voice, One Cloud, One Enterprise and One Collaboration offerings. This aligns more effectively with how BT’s MNC customers buy its services, as UCC and cloud offerings increasingly empower mobile endpoints and blend with mobile applications.
  • Deutsche Telekom will enhance its Mobile Enterprise Portfolio within the next 12 months by adding new products and services in the area of BYOD and containerization, new security products, new infrastructure and service models for mobile device management, and entry-level offerings for process and application mobilization.
  • Orange Business Services has a new ‘Optimized Mobility as a Service’ offering and a new focus on mobile applications through an application development business unit. Both represent significant enhancements to its MMS portfolio.
  • Telefonica is developing an enterprise version of its Latch service, which controls employee access by switching applications on and off. Latch, which is adding a management console, will be offered as a managed service.
  • Verizon plans to extend its MMS offering with an offer for connected machines that includes connectivity monitoring, software and app installation, content push and pull, software updates, data inspection and collection, and event automation. This offer will use the same ‘single pane of glass’ model as MMS.
  • Vodafone Global Enterprise revenue grew by 2.1% during FY 2013/14 and by 5% in H2 2013/14. Average contract duration rose from 23 months up to 28.8 months in the last year. Value-added services (beyond connectivity) are now one-third of VGE’s total pipeline, up from only 12% in Vodafone’s last fiscal year. VGE has an order pipeline of GBP 6.5 billion – a 15% increase YoY. Sixty percent of VGE’s pipeline is for deals including fixed and mobile services.

Some of these new and near-term roadmap items are especially interesting, as aspects of MMS portfolios face commoditization and lack of differentiation. This is especially true in MDM, as most operators use the same leading best-of-breed platform providers.

What do you think?

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.