Google’s Alphabet Shakeup Is a Huge Improvement; I Don’t Like That

Brad Shimmin

Summary Bullets:

• With Alphabet now holding the reins of Google, a more traditional, more focused vision should make products like Google Apps for Business more appropriate for the enterprise by introducing a more stable evolution of capabilities.
• But, with a tighter focus within Google itself, will the industry lose out on what were frequently disruptive, sometimes crazy but quite often game-changing innovations from Google proper?

I’ve had some time to think about the recent corporate reorganization at the company formerly known as Google but now referred to as Alphabet, and while I was initially skeptical, I now truly believe that this move will make products like Google Apps for Business much more appealing to enterprise buyers. With high-value interests like Search, Android, YouTube, Apps, Maps, and Ads all housed within a single corporate entitle (Google), enterprises of all sizes (not just those within the long tail) will be able to look forward to many improvements such as a more consistent and transparent rate of innovation as well as improved cross product synergies… perhaps a [cough!] unified API.