IBM’s UX Handholding Drives Business to Digital Marketing Cloud Portfolio

C. Dunlap

Summary Bullets:

• IBM’s three design acquisitions in one week strengthen its marketing cloud clout

• IBM will glean knowledge through partnership with Adobe Marketing Cloud

Do you know how many calorie-counting apps are out there? A lot. But I’ve never cared for most of them until I came across MyFitnessPal, which is a quick set-up, helps me track daily calories, and includes slick graphics like pie charts to make sure I’m taking in the correct ratio of calories between carbs, fats, and proteins.

Whither Cognitive Collaboration? IBM’s Embarrassment of Riches

B. Shimmin

Summary Bullets:

• IBM hopes to move beyond its legacy Notes/Domino customer base and establish a forward-looking customer base through the liberal application of IBM Watson analytics capabilities across its entire collaborative portfolio.
• However, IBM must move carefully and quickly lest it squander this unique and sizable opportunity.

This week saw IBM’s annual collaboration conference (IBM Connect 2016) break from a longstanding tradition and move to a new venue. On the surface, this may not seem like much. Companies always shop around for the best venue. But, this is a big deal for IBM, which had heretofore held its collaboration conference (which you may recognize by its former name, Lotusphere) at the Walt Disney World Swan and Dolphin hotel for more than 20 consecutive years. That’s an awful lot of stability. Maybe too much stability.