Why Company Culture Is Critical to Successful Collaboration Technology Deployments

T. Banting

Summary Bullets:

• Company culture is pivotal to the successful adoption of collaboration solutions.
• Task cultures are more likely to succeed in reacting to change and adapting to the organizational challenges required to transform a business using collaborative solutions.

Technology alone does not allow a business to change and transform. It won’t make organizations more efficient, productive, creative, or innovative unless businesses are able to assimilate the technology into their culture. Company culture is pivotal to the successful adoption of collaboration solutions; indeed, oftentimes there is too much focus on technology rather than addressing change and rethinking how employees, partners, and customers work together.