Adapt to Succeed: Wipro Demonstrates Formula for Digital Growth

J. Marcus

Summary Bullets:

  • Wipro has grown its digital business rapidly by focusing on customer experience and investing in a consultative approach.
  • It showed how at its recent analyst briefing, begging the question of whether it can remain differentiated.

Wipro held an analyst day in the UK this month to showcase its digital business, started from scratch four years ago and boosted by its acquisition of Designit in 2015. Since then, Wipro Digital has grown from less than 50 to more than 5,000 employees generating an increasingly significant portion of Wipro’s overall revenues. Continue reading “Adapt to Succeed: Wipro Demonstrates Formula for Digital Growth”