Alibaba Cloud Aims for Platform Integration with Digital Industries; New Retail Deployment with El Corte Inglés Highlights Success Beyond China

J. Marcus

Summary Bullets:

• Deployment with leading Spanish retailer El Corte Inglés represents the potential of Alibaba Cloud’s ‘New Retail’ solutions beyond China (and beyond Alibaba’s own e-commerce business).
• Retail is just one of many industries where the company is positioning to deliver integrated AI-driven digital solutions.

Ahead of its annual Apsara Conference in Hangzhou, China, Alibaba Cloud announced a key enterprise customer engagement in Europe. While the deployment of its AI-driven retail solution with leading Spanish retailer El Corte Inglés is described as a pilot, the two companies were already working together, having signed an agreement last year that covers commerce, smart payments, cloud computing, and retail-specific digital solutions.