Cloud Computing Giants Expand Environmentally Sustainable IT Battleground

C. Drake

Summary Bullets:

• Demonstrating a genuine and broad commitment to environmentally sustainable IT has become a major new competitive battleground for cloud computing giants Google, Microsoft, and Amazon Web Services.
• Some cloud providers, notably Microsoft, are now extending existing commitments to new areas, including helping customers with their own environmental sustainability objectives.

Demonstrating a genuine and broad commitment to environmentally sustainable IT has become a major new competitive battleground for cloud computing giants Google, Microsoft, and Amazon Web Services (AWS). All three companies are already committed to improved energy efficiency and the use of renewable energy within their international network of data centers – even if those goals have not yet been fully realized. However, that commitment is now being extended to new areas, including the ability to help customers with their own sustainability objectives. This will open up a whole new competitive battleground between these leading cloud companies.