Cisco Aims to Facilitate Events Suited for the Post-Pandemic World

Summary Bullets:

G. Willsky

• Socio’s platform enables execution of hybrid events spanning in-person and virtual attendees.

• Event organizers benefit disproportionately from the platform as compared to meeting attendees.

In May 2021, Cisco announced its intention to acquire Socio Labs, an event management platform provider. The acquisition is expected to finalize in Cisco’s Q4 fiscal year 2021 (May-July) subject to customary closing conditions and required regulatory approvals. Cisco declined to reveal the value of the transaction.

Socio’s platform enables execution of hybrid events mixing in-person and virtual attendees. As the end of the COVID-19 pandemic draws nearer, “hybrid” has emerged in the lexicon to represent a new normal in the workplace – a blending of in-office and virtual employees. Cisco’s new events capability is a corollary to that reality.