Summary Bullets:
- Awareness and adoption of enterprise analytics are still low in ASEAN.
- There is a strong outlook in the near to midterm driven by digital transformation.
Low Awareness and Adoption
A GlobalData study with 158 ICT decision-makers in ASEAN shows very low awareness and adoption around analytics in the region. The study reveals that only 23% of enterprises see analytics as very important criteria when considering new IoT solutions, 22% in cloud, 18% in unified communications, and 17% in cybersecurity. Analytics was also among the least important criteria for respective solutions. This shows that while most enterprises understand the general benefits of analytics (e.g., turning data into insights), many are still unable to relate analytics to their business objectives. Continue reading “Analytics in ASEAN: Low Awareness and Adoption, but Bright Outlook”
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