Cisco’s Webex Adoption Methodology Is an Antidote to Competitive Homogeneity

G. Willsky

Summary Bullets:

  • Three market drivers are causing the lines between competitors’ UC&C platforms to blur.
  • Facilitating platform adoption is a meaningful source of competitive differentiation.

The lines are blurring between competitors’ UC&C platforms. Feature sets are beginning to look similar.  Interoperability between disparate hardware and between disparate software is becoming more commonplace.  Acquisitions and partnerships are bringing functionality from opposing players under one roof. Continue reading “Cisco’s Webex Adoption Methodology Is an Antidote to Competitive Homogeneity”