Plan Continuation Bias in Telecom

R. Pritchard

Summary Bullets:

• Telecom companies tend to set their strategy for years ahead on an annual basis and usually based on what they did last year.

There used to be an expression at a major telco that ‘products are not launched; they escape.’ This was a result of the historic tendency to double-check (or triple/quadruple-check) every aspect of product and service provision before launch.

With the introduction of competition, things got more efficient – and continue to do so as new entrants join the market both directly and, increasingly, from ‘left of field.’ However, old habits die hard and the quest for technical perfection endures.  Alongside that, corporate cultures and leadership are also evolving to become more agile and flexible, but planning the future tends to rely on updating what was done last year, rather than taking a step back, looking at the big picture, and working out where customers are going and how the market is evolving.

Domo Tackles Challenge of Getting to More Intelligent Actions with Launch of Data Apps

R. Bhattacharyya

Summary Bullets:

• At Domopalooza 2022, Domo announced a suite of low-code data app tools designed to help customize the way data is presented to end users.
• Domo launched pre-designed data apps, or solution accelerators, to target common business challenges in the retail, consumer packaged goods, and financial services industries.

Ideally, successful advanced analytics deployments should lead to more intelligent actions by line-of-business users.  The market has talked for years about concepts such as data democratization and generating data-driven insights, but enterprises still struggle with getting a large portion of their teams to take actions that are informed by data analytics.  Numerous suggestions such as role-based training, model explainability, intuitive dashboards, user-friendly tools, and executive-led initiatives have been made, but with varying degrees of effectiveness.