- Vodafone has published insights into the UK SME market – the latest move amongst service providers as they look for future growth in the business segment.
- Service providers are increasingly understanding the importance of behavior, maturity, and small business strategies when addressing this vital, complex, and substantial market opportunity.
Vodafone’s ‘SMEs Like Me’ report examines attitudes, motivations, and challenges of British small businesses. The report’s publication is yet another indication that service providers’ focus is increasingly turning to small businesses as their best engine for future growth in the enterprise market. This is especially true when the multinational corporation, large enterprise, and public sector markets are over-supplied and, in many cases, flatlining.Continue reading “UK Service Providers Ramping Up Focus on UK SME Market”