Contact Center Customers Speak Volumes at Cisco

G. Willsky

Summary Bullets:

• Cisco is taking a more customer-focused approach to the contact center space than previously.

• Cisco has married feature-rich contact center offers with a robust internal ecosystem of support.

In early December 2022, several executives from Cisco’s contact center business updated analysts regarding its go-to-market strategy. The discussion made clear that Cisco is investing heavily in optimizing its contact center capabilities. The company has recalibrated its approach to positioning, partner channels, and customer adoption. The changes place Cisco on more solid ground than before.

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