Avaya is Making Bold Moves to Rebuild, but Differentiation Remains Key

G. Willsky

Summary Bullets:

• The restructuring agreement is the beachhead of Avaya’s go-to-market strategy and brings significant benefits.

• Avaya faces challenges at multiple levels as it conducts its metamorphosis.

In August 2022 Alan Masarek was appointed CEO of Avaya, replacing Jim Chirico, who had led the company since 2018. Masarek has been charged with reversing disappointing financial results, rightsizing the company, and improving the cloud product portfolio.

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