- Current go-to-market practices within the collaboration platform marketplace call for a highly transformational experience, where the wisdom of crowds can make an organization smarter through lofty ideals such as ideation and expertise location.
- IT professionals responsible for the purchase of such solutions hope instead for an improvement of existing collaboration tools, most notably e-mail.
In preparing some presentation materials for an upcoming webinar (later this month) on enterprise social networking, I was struck by a singular, unexpected trend – something called pragmatism. As an industry analyst, I am used to hearing grand visions, the biggest of which is business transformation. This is the idea that software can literally change the way a company does business, enabling it to reach into new market opportunities or to simply bring business practices back into alignment with its stated business objectives. Continue reading “Enterprise Social Networking No Pie in the Sky Venture for IT Pros”
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