Taking Cloud to Both Ends of the Spectrum

Amy Larsen DeCarlo
Amy Larsen DeCarlo

Summary Bullets:

  • As enterprises embrace the cloud for broader use, providers are responding in kind with improved functionality and more services options aimed at customers at either end of the market spectrum (i.e., large enterprises and entry-level users).
  • Is there a risk these solutions will leave out the bulk of customers in the middle?

A new year means a new set of predictions for what is to come in the months ahead for IT.  Front and center in most prognostications are projections about 2013 being a big year for the cloud.  You won’t hear any arguments to the contrary here, as all signs point to broader market acceptance of and demand for cloud services.  At the same time, cloud providers are stepping up their portfolios with better features, simpler ordering and provisioning, and new pricing models that match the needs of a more diverse prospect pool.  Continue reading “Taking Cloud to Both Ends of the Spectrum”